The Heart of the Matter!

Forgot Valentine’s Day? Fallen in love overnight? Been dumped and need to treat yourself?!

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Meanwhile…

Could this be the first confirmed sighting of the trickster Jack Valentine?

Surely not, for the Right Hand Man travels far and wide yet Jack Valentine seems never to have ventured beyond Norfolk. Or, indeed, far from Norwich. A local hero indeed!

For here on the eastern edge of England, on Valentine’s Eve, the mysterious Jack Valentine whispers through the streets, elusive as the flicker of a gas lamp on a foggy Victorian night. Stealthily he bestows his gifts, not only to children, like his jolly Christmas cousin, but to all ages! The very spirit of generosity!

So is this enigmatic figure a capricious spirit summoned from fancy and folklore?

Or, one cannot help but ponder, could Jack be an ingenious scheme conjured up by shrewd Victorian shopkeepers, weaving their commercial webs to spin romance into gold?

The tradition of giving gifts on Valentine’s Eve was big business in 19th and 20th century Norwich, with contemporary accounts noting thousands of pounds being spent to lavish loved ones. Indeed, it is reported shops in the Fine City hired extra staff to cope with the surge in demand. Conveniently, Jack Valentine not only promised treats for dreamy lovers, but for all the family.

And it just so happens Jack Valentine first emerged around 200 years ago. Yet he remains unique to Norfolk.

Perchance Jack Valentine’s top secret HQ is not in Norwich at all! Could it be he conducts operations from a certain Emporium in King’s Lynn, Norfolk and good?

For the truth, as they say, is stranger than fiction.

Of course, this must remain all off the record, on the QT and very hush hush…

Happy Valentine’s Day lovers!